Your code was never the problem. The problem is nobody wanted the thing you built. Learn how to find out who actually wants a feature before you build it, and why the answers double as the pitch you'll need later to get people to use it. Four questions, asked before you write a line. No personas. No funnels. Just the research that tells you what deserves to exist.

At Upsun, I don't decide what gets built. I'm the one who has to explain it afterwards, which makes me the first to find out when nobody did the thinking. So we'll walk the four questions you can ask before anything starts, what a bad answer sounds like, and how to kill an idea (including your own) with evidence instead of taste. Then the turn: those same four answers, relabelled, are your entire positioning. Building got cheap. Deciding didn't. You'll leave with a framework that serves as a build decision and a positioning doc, because they were never two documents.